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Wednesday, November 14, 2007

MARTA, CBS ink advertising deal

MARTA announced it has signed a multiyear advertising deal with CBS Outdoor Group worth a guaranteed minimum of $60.3 million. The deal includes a 15-year contract for bus shelters and benches and a five-year contract for transit advertisements on rail cars and buses and at stations.

From the release:

MARTA’s new advertising agreement includes the following:

- CBS will replace all shelters that are 10 years old or older throughout the life of the contract. Eventually all 770 advertising and non-advertising shelters will be replaced with a more progressive and contemporary style.

- CBS will implement an aggressive cleaning and maintenance schedule to keep all advertising and non-advertising shelters and benches in “like new” condition.

- A hotline number and web address will be posted at all bus shelters so that customers can report any cleaning or maintenance needs to CBS.

- CBS will improve maintenance programs within rail stations to respond more quickly when ad panels are vandalized.

- A portion of all advertising space will be dedicated to providing customers with MARTA service information. All new bus shelters will be equipped with maps and schedules making it easier for riders to use the MARTA system.

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