For six years, Tommy Morgan has worked at Videodrome, an independent video-rental store on North Highland Avenue specializing in titles movies buffs canât find at chains.
âNot like Blockbusterâ is how Morgan describes the store.
âIf thereâs a movie I think we should have, we get it. The store is like a film archive. Iâm almost a librarian.â
â[Business] definitely picks up over the holidays. When itâs nice out, our business drops significantly.â
âIf thereâs an ice storm, thatâs the best [rental] day of the year ... if the power isnât out.â
âRecommending comedies is the hardest thing to do. What you think is funny isnât always funny to other people.â
A popular misconception, Morgan says, is that working at Videodrome is like Clerks, referring to the 1994 cult hit film.
Store employees do not judge customers by their taste in movies, Morgan says. âI donât think about it. You give me a tag for a movie, I get the movie. Everybody watches good movies and bad movies.â
He says his friends wrongly assume he's snobbish about the movies he'll watch. âPeople assume I wouldnât want to watch what theyâd consider a dumb movie.â
Morganâs holiday film tradition: âI watch Planet of the Vampires every Thanksgiving in the store.â
On the movies they watch in the store: âEven if itâs PG, the [most offensive] part of the film always comes on when someone walks in the store.â
Asked how intown gentrification has altered the storeâs stock over the years, Morgan says simply, âI Now Pronounce You Chuck and Larry."
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