Monday, April 14, 2008

Army Wii-cruiting

Posted by Andisheh Nouraee on Mon, Apr 14, 2008 at 5:32 PM

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ARMY RECRUITING WITH VIDEO GAMES AT SIX FLAGS: Shoddy armor, amputations, PTSD, and lack of adequate post-war medical care not pictured. (Photo by Alex Gibbs)

Back in the day, game makers boosted sales of military-themed video games by making them seem like the Army. Now, with two endless, aimless wars depressing recruitment, the U.S. Army is taking the converse approach – trying to get young Americans to join the army by convincing them war is like a video game.

The Virtual Army Experience is a touring Army recruitment video arcade which stopped at at Six Flags Over Georgia last weekend. Children in the park were invited to “experience” life in the Army via a short video combat mission. After completing the mission, the kids got a recruitment pitch.

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