Tuesday, December 16, 2008

Delgo opening sets records, but...

Posted By on Tue, Dec 16, 2008 at 9:06 PM

Atlanta's Fathom Studios, producers of the home-grown CGI fantasy Delgo, will discover if there's truth to the adage "There's no such thing as bad publicity." Delgo's abysmal opening weekend has earned more attention than the film itself ever has, earning just over $500,000 on more than 2,000 screens, according to tracking sites like Box Office Mojo. The movie blog IndieWIRE provides perspective:

Though not a limited release, notable is the most disastrous opening of the weekend, Freestyle Releasing's animated Delgo. Just one weekend after Freestyle's Nobel Son opened on an inappropriate 893 screens and averaged just $374, final numbers show that Delgo 2,160 screens and averages just $237, about half of what was estimated Sunday. Its $511,920 gross makes it by far the worst opening ever for a film on more than 2,000 screens. Its closest competitor is Summit Entertainment's 2007 horror film P2, which grossed nearly four times that in its opening, $2,083,398.

As E! On-Line put it:

That's about the same amount Doubt made—only the Meryl Streep vehicle did it in 15 screens and it took Delgo 2,160 to get there. That's no more than two people per showing!

Next stop, home video?

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