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Monday, January 26, 2009

Recession-proof 'breastaurants'

click to enlarge The restaurant industry's stimulus package?
  • The restaurant industry's stimulus package?

A report in today's Star-Telegram of Fort Worth, Texas suggests the tit-centric casual dining concept pioneered by Atlanta-based Hooter's may be recession-proof.

Hooters had systemwide sales of $997 million in 2008, up 2 percent from 2007, according to a recent Atlanta Journal-Constitution report.

Sensing an opportunity, Hooter's "breastaurant" rival Twin Peaks plans to augment its operations — opening a seventh restaurant in Texas and selling franchising rights elsewhere.

I read the Star-Telegram story just minutes after I finished yesterday's New York Times Magazine cover story about female sexual arousal.

It's all got me wondering, will there ever be a successful restaurant chain catering to female lust, or will Summer Sausage Bistro and Baloney Pony Cafe be forever consigned to book of stupid band names and restaurants keep on the shelf next to my desk?

(Photo courtesy TwinPeaksRestaurant.com)

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