Thursday, February 26, 2009

Watchmen movie organic coffee tie-in?

Posted by Jeremy Abernathy on Thu, Feb 26, 2009 at 4:37 PM

VEIT INDUSTRIES

Found this in my inbox this morning:

Dear Amazon.com Customer,

Based on your recent shopping history, we thought you might like to know that Amazon Gourmet offers this special coffee:

Nite Owl Dark Roast Coffee

Enjoy the brand of coffee featured in the upcoming film "Watchmen" — and learn more about this "subversively good" brew at Amazon.com's blog Omnivoracious.

And the (shameless) marketing campaigns begin...

(Image courtesy Amazon.com)

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You guys and your contrived hipster angst. It's actually not so "shameless" at all. The idea for this coffee is from Clay Enos, who was the official stills photographer on the film. He paid for these to be done from his own pocket, and since he actually isn't making a penny off of the recently released "WATCHMEN: PORTRAITS" book (which is all his work) I think it's only fair that he find a way to try and "cash in" for himself. Besides, it's a unique and cool idea anyway.

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Posted by Carl on February 26, 2009 at 1:22 PM

i thought using coffee for advertising was silly at first, but then again, in light of all the coffee addicts out there, it's actually a stroke of genius

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Posted by coffee maker on March 15, 2009 at 5:33 PM
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