Friday, April 24, 2009
News Word: AJC's Sunday overhaul
Posted by Scott Henry @ScottTheHenry on Fri, Apr 24, 2009 at 9:09 PM
Last week, the Atlanta Journal-Constitution e-mailed a marketing video to readers whose subscriptions were about to expire. The minute-long infomercial features AJC Editor Julia Wallace discussing the merits of the paper’s Sunday redesign, which debuts May 3.
“I read a newspaper and I encourage everyone I know to read a newspaper. A newspaper keeps you informed about what’s going on, but also … there’s something very special about sitting on the couch, spreading out and being able to enjoy the Sunday paper. I can’t imagine Sunday morning without it.”
— Wallace, from the AJC infomercial
“This is a zesty dipping sauce and boneless chicken delight away from being a Zaxby’s commercial.”
— “Kyle,” commenting on the infomercial on clfreshloaf.com
“Reminded me of an ad for a fabric softener instead of a newspaper, but it does have coupons, lots of coupons. I feel so fresh and bouncy now after absorbing the slow glow of that advertisement.”
— “Reality,” commenting on the infomercial on clfreshloaf.com
“Wow. It really did look exactly like a pharmaceutical commercial … ‘If it takes you longer than 4 hours to read the new color-coded paper, please see your doctor.’”
— “Kelley,” commenting on the infomercial on clfreshloaf.com
“She still thinks her readers are retarded fourth graders.”
— CB Hackworth, commenting on the infomercial on griftdrift.com
Comments (1)
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I'm less concerned with the silly commercial, color coding, USAToday graphics, the possible shift to the Right in editorial content etc. than I am with whether the AJC has the resources to report what it needs to report on. I don't think it can; but, I hope I'm wrong.
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