Friday, May 1, 2009
News AJC Sunday redesign drops, um, on Sunday
Posted by Scott Henry @ScottTheHenry on Fri, May 1, 2009 at 3:44 PM
Can't wait a couple of days to see the newly redesigned Sunday AJC? You're in luck. The paper has put up a new website chock-full of design samples and a detailed description of its entire marketing campaign, whose tagline is "Unplug."
There's a new TV commercial, a new interactive web link for customers, a radio ad, photos of new paper racks, samples from the direct mail campaign and outdoor advertising — including a "coupon station" (at right) that presumably goes into grocery stores.
Remember that talk a while back about AJC 2.0? This is it, folks, the moment when the newsprint hits the road. Or something like that.
For those who didn't care much for the Sunday couple relaxing on a couch from Julia Wallace's infomercial, too bad — you're gonna be seeing a lot of those two.
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