Friday, July 10, 2009

Brüno vs. Borat

Posted By on Fri, Jul 10, 2009 at 5:44 PM

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In his new film Brüno, fearless ambush comedian Sacha Baron Cohen travels across the United States in the guise of a funny-accented foreign TV personality who confronts unsuspecting Americans with their prejudices and hypocrisies. Why mess with a winning formula? Cohen’s previous guerrilla comedy, 2006's Borat, earned more than $120 million in America, and cost about $100 million less than that.

Since the previous film blew Borat’s cover, Brüno casts Cohen as a gay Austrian fashionista instead of an anti-Semitic Kazakhstani telejournalist. Again, Cohen primarily shares the screen with real people suckered by his pre-planned antics. Brüno’s fawning assistant Lutz (Gustaf Hammarsten) serves as his foil/traveling companion, playing the same basic role as Borat’s lumpish producer (Ken Davitian).

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(Photo courtesy Universal)

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