Tuesday, July 7, 2009

Kasim Reed tops Borders, Norwood in mayoral cash scramble

Posted By on Tue, Jul 7, 2009 at 10:23 PM

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City Council President Lisa Borders came back strong this past quarter — fundraisingly speaking — after taking seven months off the campaign trail, besting Councilwoman Mary Norwood by a fair margin. But state Sen. Kasim Reed managed to out-raise them both since the beginning of April, according to the candidates' campaign disclosure reports, which were due today at 5 p.m.

It's the first time it's been possible to make an apples-to-apples comparison of all three top candidates' fundraising efforts because of Borders' temporary withdrawal from the race and Reed's inability to raise money during the General Assembly.

So, here we go. In the last quarter, according to their disclosures:

Borders raised $403,528 and spent $270,866

Norwood raised $307,251 and spent $131,623

Reed raised $507,206 and spent $334,878

Those numbers are only for cash, not in-kind contributions, such as free catering, printing or foot massages for canvassers.

Now, interestingly, all three candidates have spent roughly the same amount — between $525,000 and $550,000 — over the entire campaign.

And now for the final figure — cash on hand — which tells you how much money the candidate had left in his or her war chest as of June 30. This amount provides a clue as to how effectively the candidate will be able to get out his or her message in the near-term.

Borders — $223,059

Norwood — $490,019

Reed — $436,186

Based on these figures, it seems likely that Borders will need to spend more of her time in fundraising efforts while her opponents are out working the campaign trail.

And the press releases are already appearing with the latest spin. Remember that, for the quarter, Norwood brought in $100,000 less in cash donations than Borders and $200,000 less than Reed. So what does her release say?

Norwood fundraising passes the million-dollar mark

Well, yeah, that's true. Norwood apparently has raised just over $1 million since she first began her campaign what seems like seven years ago. But Reed raised close to $1 million and he's been in the race less than a year.

Hope you're not tired of the mayor's race yet. It's really just beginning…

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