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Monday, October 26, 2009

NYTimes column on Doraville GM plant, bail outs and brand loyalty

Marc Fitten, the editor of The Chattahoochee Review, had an op-ed column in Saturday's New York Times about parting ways with his old Honda and purchasing a new car.

The piece is about much more, actually. Namely, the shuttered General Motors plant in Doraville, the 1,200 former workers who lost their jobs, and how the overgrown site's convinced Fitten that he won't be purchasing a Chevy anytime soon. Not until the bailed-out company makes amends with former workers and the people who threw it a lifeline.

(You'll recall that DeKalb County's been exploring how to redevelop the site, possibly through a public-private partnership. There have been talks about it becoming a new stadium for the Atlanta Falcons. Atlanta Unfiltered's Jim Walls, who's been all over the story, recently reported that the Doraville City Council doesn't like the idea.)

Take a look at Fitten's column.

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