Friday, October 30, 2009

Borders, Reed write off Buckhead in mayor's race

Posted By on Fri, Oct 30, 2009 at 1:22 AM

click to enlarge Buck Man, we don't need your vote
  • Buck Man, we don't need your vote

In the final days before next Tuesday's mayoral election, it seems both Lisa Borders and Kasim Reed have ceded Buckhead to Mary Norwood and are focusing their remaining efforts on Southside Atlanta.

What makes us say this? Consider the evidence:

Last night, both were no-shows at a candidate forum hosted by the Pine Hills Neighborhood Association, a group that includes residents who live south of Lenox Square between Lenox and Roxboro roads.

Also, both have gotten into a war of words over who makes the better choice for Democratic voters, an argument that is unlikely to resonate with a good percentage of Northsiders.

Borders is now taking every opportunity to say she's a Democrat, from her latest TV ad to ongoing phone solicitations in which callers ask the called to "Vote for Lisa Borders, Democrat." And those calls are going out to Buckhead.

Meanwhile, Reed has launched a radio ad that uses a clip from a 1992 speech by Maynard Jackson entitled, "Wake up, Democrats!" Then, as an R&B song plays in the background, the late mayor's daughter, Brooke Jackson-Edmond, endorses Reed and tells listeners, "The Democratic agenda my father championed must continue." Click here to listen.

I'm not sure why Borders has allowed Reed to draw her into this contest because she can't possibly out-Demo him. As a prominent legislator, Reed has earned a reputation as a big wheel in the state party (for what that's worth in GOP-controlled Georgia). All Borders can do is try to reassure voters that she, too, is a Democrat. Again, it's a message that could do her more harm than good on the north side of town.

We've heard through the grapevine that Borders' strategy for the last few days of campaigning is to go after black female voters. Certainly, her new TV ad would seem to underscore that notion.

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