Wednesday, December 16, 2009

Water-rich Milwaukee wants to woo Atlanta businesses

Posted by Thomas Wheatley on Wed, Dec 16, 2009 at 8:53 PM

click to enlarge Sorry, Milwaukee, but this was the best copyright-free image we could find
  • Sorry, Milwaukee, but this was the best copyright-free image we could find

Milwaukee: Atlanta's most cunning and conniving foe.

While metro Atlanta fights tooth and nail for its water supply, some folks in the water-rich Wisconsin city say they could capitalize on our crisis — and hit us where it hurts.

That means they're coming to steal our businesses! Knives out!

From the Wall Street Journal:

"We have plenty of water and we have plenty of pumping capacity. It's the perfect place for a wet industry to locate," says [Rich Meeusen, CEO of Milwaukee-based water-meter maker Badger Meter Inc], a Milwaukee native who is also co-chairman of the Milwaukee 7 Water Council, a local group that promotes the city as a water-technology center.

Mr. Meeusen says he got the idea after reading a report on the excess capacity of the water system and news of Atlanta's water woes. In July, a federal judge ordered that Lake Lanier, a major source of water in the Atlanta area, would no longer be available as a drinking-water supply in three years.

Mr. Meeusen wants Milwaukee to run ads in Atlanta to try to lure away businesses. "If you're a wet business in Atlanta, you ought to be thinking about Milwaukee water," he says.

After the jump, Atlanta Department of Watershed Management Commissioner Rob Hunter tells the WSJ, "aww, hell naw, not so fast."

Actually, the city of Atlanta isn't directly affected by the ruling, since it gets it water from the Chattahoochee River downstream from the lake, says Rob Hunter, commissioner of the city's Department of Watershed Management. The city has plans to ensure its water supply for many years, he says, and the areas that depend directly on the lake for drinking water are hoping talks between the governors of Georgia, Florida and Alabama will prevent them from being cut off completely.

Meeusen is probably making the common mistake of misidentifying metro Atlanta — the sprawling 28-county tumor that feeds off credit-card debt, bad reality shows and carbon monoxide — with the city proper. We won't hold that against him. Now tell 'em 'bout the airport, Sonya!

"We're a transportation/logistics hub. People like to be located here," says Sonya Moste, director of marketing and public relations for the Atlanta Development Authority. As for Milwaukee's plan to steal businesses, she says, "I just don't think they would be very successful."

Unh! How's that feel?

As much as we urban elites knock the suburbs, their economic health impacts our own. We must now unite. From Douglasville to Dacula, Cherokee to Conyers, all metro Atlantans must join hands and stop the Wisconsin interlopers. Yes, we still have a war to fight with Tennessee. But dust off your Tea Party sign-making skills and show these folks how it's done!

(Courtesy Wikimedia Commons)

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Comments (6)

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I have been to Milwaukee. In February. Trust me, we have nothing to worry about.

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Posted by nadia on December 16, 2009 at 4:45 PM

Yeah, these wet industries will have to thaw all that Milwaukee water, first!

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Posted by Benjy on December 16, 2009 at 7:38 PM

Milwaukeeans are a crazy bunch. I have no idea why Meeusen would try to capitalize on another area's problem. It's just not classy. And what Milwaukee lacks in weather it makes up in not having traffic congestion. I've lived in Chicagoland and have been stuck in Atlanta traffic. Seriously, Milwaukee is a commuter's paradise - alls you need is heated seats!.

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Posted by Jason on December 17, 2009 at 10:21 AM

Thanks Thomas. Milwaukee just better back off.

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Posted by Sonya on December 17, 2009 at 3:19 PM

Another thing you have to hand to Milwaukee is that that if you give them any chance, they'll take it. Give them any rule, they'll break it. They're going to make their dreams come true. It's actually an underrated, neat little city.

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Posted by nast on December 17, 2009 at 3:58 PM

And so it begins. I thought we would have had a bit more time. http://www.ajc.com/business/airtran-to-operate-midwest-261318.html

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Posted by nast on December 31, 2009 at 11:40 PM
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