A press release touting a fancy tequila arrived in my inbox this afternoon. It begins thusly:
Hi Andisheh Nouraee,
Hope you are doing well. I wanted to see if you needed any story ideas for National Tequila Day (July 24th)?
I don't, but thanks for asking.
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But a beer fest ad following the piece is just fine? Snark shouldn't be couple with ironic commerce as necessary as commerce may be.