
In an attempt to address the lack of design-specific gallery shows in Atlanta, curator and graphic designer Danielle Harris's goal is to "build a broader design community in order to create dialogue, create a better understanding of what graphic design is, and inspire designers to remember what's exciting about being a designer."
The premise of the show is to see what happens when graphic designers break free of marketing monkey dances and put the force of their skill into passion projects. Not that this is unheard of, by any means—the internet is saturated with the personal works of art directors gone rogue. But artistically (as opposed to professionally) motivated graphic design is, for the most part, relegated to an online presence. The assertion being made the the artists of Chromatic is that just because something is created on a computer doesn't mean it has to live there forever.
The event includes print, video and 3-D graphics from 16 designers, including award-winners from Cartoon Network, Adult Swim, Armchair Media and more. There will also be a photo booth, jams from DJs Drink Ticket (Chris Daresta, the hot piece from local band Roman Photos) and Luis Ponce, and a bar (naturally.)
It will be interesting to see if and how people respond differently to graphic design when it's planted on a wall, rather than in advertising, on TV, or online. There is, after all, the undeniable effect of situational context in art; where you see something and how it is presented can change entirely how you think about it, or the amount of creative credibility you attach to it. That's not to say this is a meritorious way to look at art, but it's true—it's like those people who play sold out concerts at Carnegie Hall, but get passed over when they play the same music incognito in a subway station. Essentially, this is what the artists of Chromatic are going for—taking their skills out of perfunctory passages and onto the stage.
CHROMATIC: A Tribute to Color, A Unique Graphic Arts Showcase. Saturday, Oct. 2, 9 p.m. The Goat Farm. 1200 Foster Street.
Showing 1-1 of 1
I think this is the next revolution in art. There are some outstanding graphic artists producing some amazing pieces and I think taking it to the next level and displaying with modern framing techniques such as on acrylic will open some eyes. www.bumblejax.com does a great job of mounting to modern substrates such as bamboo and acrylic.