...And Now for Something Completely Different: Gilliam’s Short to Premiere at Talledega Motorspeedway
Terry Gilliam’s new film THE LEGEND OF HALLOWDEGA will premiere online on Halloween, and also screen live at the Superspeedway, and ESPN.
- LegendofHallowdega.com
- Arquette Proof?
Following a recent trend of established directors breaking ranks and searching for new distribution models, Terry Gilliam joins Ed Burns, David Lynch, and Steven Soderbergh in shifting the paradigm by releasing his new “filmette” THE LEGEND OF HALLOWDEGA on October 31, on ESPN at 1pm (in advance of the race at the Talladega Superspeedway), live on premises at the Talladega Superspeedway, and online at http://www.legendofhallowdega.com/.
The “filmette”, sponsored by AMP Energy Juice (which is also name sponsor of the “AMP Energy Juice 500”), presents an opportunity for Gilliam—a filmmaker notorious for financing problems, budgetary overruns, and other production difficulties—to fulfill his creative yen on the dime of a corporate sponsor.
A recent post on producer and indie film pundit Ted Hope’s Truly Free Film Blog, by Amy Lo called “How Big Brand Sponsorship Saved Our Indie Film” suggests that corporate sponsorship and product integration may represent the future of “independent” film.
Before folks get all bent-out-of-shape and call Gilliam a “sell out,” let’s not overlook the fact that a significant number of major auteurs regularly work for pay, shilling and directing television commercial campaigns including Spike Lee, Martin Scorsese, Wes Anderson and Errol Morris, to name but a few.
The complete press release, after the jump: