This weekend in multiplexes across the country, two films, aimed at decidedly different demographics, square off for box office supremacy.
Due Date, \starring Robert Downey Jr, and Zach Galifianakis, from the folks behind The Hangover, is an "Odd Couple" buddy road movie comedy in the vain of Planes, Trains and Automobiles and Midnight Run.
The Hangover opened at $44 million domestically; and ultimately grossed $277 million.
For Colored Girls represents a major departure for Atlanta's Tyler Perry, who is adapting someone else's material for the first time—in this case the Tony and Obie award-winning stage play by Ntozake Shange. The prestige of the project, coupled with the seriousness of subject matter and the film's award-season expectations make opening weekend box office a secondary concern.
Rather than follow in the path of Madea Goes to Jail, which opened at $41 million domestically; and capped at $90 million, is For Colored Girls more likely to follow Precious' pattern of a $10 million opening, and a $47 million gross?
That a visit to IMDB's Precious page will pepper you with For Colored Girls banner ads where as my unscientific survey of visits to the Madea Goes to Jail page brought up (wait for it...) ads for the DVD of Grown Ups is a telling indicator of what to expect.
This weekend's true winner?
Showcased handsomely on screen in these films, as well as AMC's Georgia-shot mini-series "Walking Dead" which set ratings records, and is fast becoming this season's buzz series, the success of Georgia production bodes well for the state.
With many high profile projects currently in the Georgia production pipe-line, there is much to look forward to.
While tax incentives are what brings the productions here in the first place, the quality of the experience and the success of the projects themselves certainly adds to the likelihood that they'll return.
After all, as evidenced by a production currently shooting in Georgia, a Footloose re-boot, this is a business on a perpetual quest to make lightning strike twice.
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