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Wednesday, November 17, 2010

We called it: Four Loko soon to be caffeine-free

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In late October, when bureaucrats from sea to sea — Fulton County Commissioner Robb Pitts among them — were looking for ways to ban alcoholic energy drinks like Four Loko, mostly because the drinks kinda, sorta, sometimes kill people, I made a prediction:
Remember when everyone freaked out about Sparks being dangerous, so they took the caffeine out of it? Caffeine-free Four Loko is sure to follow.

Well, Pitts can officially turn his attention back to his quest to acquire the Georgia Music Hall of Fame, because Four Loko is about to get a little bit less loco:

The manufacturer of popular caffeinated alcohol drink Four Loko said Tuesday it will remove the caffeine from its products, pulling the blend off the market just as the Food and Drug Administration is poised to ban it.
Phusion Projects said in a statement posted on its website that the company will remove caffeine and two other ingredients from its products going forward.
The announcement came as the FDA is expected to find as early as Wednesday that caffeine is an unsafe food additive to alcoholic drinks. That finding essentially would ban Four Loko and other drinks like it.

Have you ever tried Four Loko? It's really, really disgusting. It tastes and smells like cough medicine mixed with stale beer that was mopped up off of a bar floor. And then laced with poison. Will people really continue to buy this shit when it's caffeine-free?

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