Wednesday, February 23, 2011

Tyler Perry's Explanabrag

Posted By on Wed, Feb 23, 2011 at 2:52 PM

One last week's episode of Community, Britta explained two portmanteaus: the "complisult" and the "explanabrag."

I'll let her explanabrag it:

The idea seemed like a comic contrivance.

Until I opened today's Tyler Perry email.

After first pitching sales for the For Colored Girls DVD, the marketing genius then asks his base what they think of the trainers for his upcoming Madea film:

"I have to tell you, after doing
such a heavy movie I ran to Madea. I mean ran. I NEEDED a LAUGH. I hope
you saw the teaser trailer by now. Madea on Maury how silly is that?
LOL...thinking about it. I can't wait for you to see it. With so much
going on in the world, I tell you if I didn't laugh and pray, I would want
to lie down and give up. I can't wait for you to laugh with me on this
one."

Then comes the explanabrag:

You may have heard about this story back in December. I didn't talk about
it then, but this is what happened. I was lying in bed watching the local
news here in town and I saw a story about an 88-year-old woman whose house
had burned down a week before Christmas. What blew my mind about this
woman is that she was not only almost 90, but she was raising seven great
grandchildren. Now look here, I know some grandmothers at 40, who
wouldn't raise one grandchild, let alone 7. LOL. Anyway, I was just moved
by what she said on the news, she wasn't worried about anything other than
being able to keep her "babies", as she called them, together. Her love
for those kids was apparent. Also, what was apparent from the story is she
didn't have any insurance to rebuild the house; I called the fire chief
that was raising money for her, I told him that I would pay to rebuild the
home for her and the kids. In the meantime, I would rent and furnish a
home and pay all the utilities for her, so she could keep her family
together and have a great Christmas. Well, it has been a few months, the
new house is underway and the family is very happy.

Then he closes the deal with the feel good caveat: "Just know, when you buy a DVD of
mine or go to a movie or see a play, you sew into good soil, and good
people benefit."

Laugh and feel better about the bad things and the world.

But know that your money is going to a good guy, who puts it to good use.

Brilliant.

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