Friday, April 22, 2011

Dig It! A Green Doc Streams for Earth Day to cap DO SOMETHING REEL

Posted By on Fri, Apr 22, 2011 at 4:12 PM

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If you can't plant a tree for Earth Day, the next best thing is to watch a film about folks who plant trees, and do other good deeds to help keep the Earth happy.

As part of the "Do Something Reel" Film Festival, a national touring package of films curated and distributed through Whole Foods (Full Disclosure—I was involved in the Atlanta Screenings held on Atlantic Stations Central Park), Dig It is the Easter Egg of the series, a hidden gem that should bring giddy delight to all!

Billed as "ONE MONTH; SIX FILMS; SEVENTY CITIES," Do Something Reel breaks out today with a SEVENTH FILM, available WORLD WIDE for ONE DAY.

Here's the description of the film:

Revolving around tree planting actions and beautification efforts in New York City, Los Angeles and San Francisco, Dig It focuses on the convergence of different "modern day tribes" including what musicians can do for environmental change with Pearl Jam's Stone Gossard, the rapidity of global warming with celebrated climate documentarian, James Balog, and Jeff Swartz, CEO of the Timberland shoe company, and their impact and influence for a better quality of life for all.

Dig Dig It in its entirely after the jump:

Click the photo to watch the film in its entirety: http://www.dosomethingreel.com/films/digit.php

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