But, how much — if any — of the $35 annual fee for specialty tags actually goes to the organization represented on the plate? That depends.
On the Georgia Department of Revenue's website there's a complete list of plate samples, each of which is accompanied by a breakdown of where the annual fees are going. In most cases, the majority of the money goes not to the cause, but to the state's general treasury. In others, none of the money goes to the sponsoring organization.
Groups including Rotary International, the Appalachian Trail Conservancy, Alpha Kappa Alpha Sorority and the Atlanta Gator Club get no money from the purchase and renewal of their respective specialty tags.
Most groups — Children's Healthcare of Atlanta, Choose Life Georgia, the Dog and Cat Sterilization Fund, Sons of Confederate Veterans, Zoo Atlanta, Georgia Sea Turtle Center and the Georgia Aquarium — get just $10 of the $35.
In a very few cases, MOST of the $35 annual fee goes to the cause. For instance, $22 of the $35 renewal fee for a Breast Cancer Awareness tag go toward breast cancer services for indigent women. Share the Road-Bicycle Safety plates contribute $22 of the $35 to the Governor's Highway Safety Program.
(H/T to Fresh Loaf commenter InAtl.)
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