Local arts collaborate on co-branding campaign
Atlanta arts organizations are pooling resources for a new co-branded campaign
- COURTESY ATLANTAPLANIT
A broad group of Atlanta-based arts organizations, ranging from the Atlanta Opera to WonderRoot, have announced a large-scale co-branding campaign. The effort, called “Atlanta Art Lives Here,” is a gem of common-sense thinking: in essence, the organizations are pooling resources to create visibility, like billboards, that would be otherwise impossible on smaller budgets.
Check out the press release after the jump.
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