Monday, November 28, 2011
Maybelline's OWS-themed lipgloss commercial...WTF??
Posted by Besha Rodell @BeshaRodell on Mon, Nov 28, 2011 at 12:48 PM
For some reason, Maybelline is not allowing the commercial to be embedded anywhere. In fact, I had a hard time even seeing it on Vimeo where it's posted, but if you click the "embed" link you can watch it there as a preview.
I just...I mean, I'm kinda speechless. What ad exec thought this up? It's like trying to sell suits to preppies by using Vietnam War protest imagery in 1968. Gah!
Comments (3)
Showing 1-3 of 3
Corporations being wholly ignorant and sleazy: not shocking or surprising.
You openly admitting you hated the Muppets: I literally gasped in horror.
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Ha! You're right, that is way more controversial I guess. I love the Muppets in general, but thought this was a dud. The whole idea behind it rang false to me: that the Muppets were an innocent pleasure and now kids are jaded and cynical and in need of pure fun like the Muppets used to deliver. The Muppets were always subversive to me, or at least very sly in their humor, and that was lost here. They weren't all candy-coated sweetness, and this felt saccharine in a way the original Muppets were not. I liked parts of it, but as a whole...nah.
It's ssssoooooooo interesting to put forth an opinion that goes against the grain. It seems that you're bringing your own baggage (or projected professional identity) to the table here and evaluating a movie based upon self-created criteria that the screenwriters weren't actually trying to adhere to. Your attempt at 'subversiveness' rings as a transparently false attempt to stake out your difference as a critic. And I even mostly agreed with your Bacchanalia review, but still, you're playing the same note in both. There's real joy in celebrating life's rich creations, rather than looking for ways in which to dismiss them because they've become 'popular.'
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