Wednesday, December 21, 2011
Trailers 'The Hobbit' trailer harks back to Middle-Earth
Posted by Curt Holman @Curt_Holman on Wed, Dec 21, 2011 at 3:41 PM
The trailer for The Hobbit: An Unexpected Journey, Peter Jackson's two-part adaptation of J.R.R. Tolkein's beloved fantasy novel, didn't exactly sneak onto the Internet yesterday. The Hobbit launched the usual spate of analysis via blogs and tweets, but didn't really match the hubbub over The Dark Knight Rises. The polite interest in The Hobbit doesn't come close to matching the mania for the original trailer of The Lord of the Rings: The Fellowship of the Rings in 2000, however. I remember the dial-up days of a decade ago and waiting more than an hour for the first trailer to download:
In April 2000, when New Line posted the film's first Internet trailer — a combination of clips and behind-the-scenes material — it was downloaded by 1.7 million people (a figure hyped as being "more than any other film marketing footage in history"). When the final, full-length trailer of The Fellowship of the Rings was unveiled during the September 24, 2001, premiere of the WB series "Angel," you literally couldn't tell if the TV show was being used to promote the movie trailer, or vice versa.
The trailer for The Hobbit really works the prequel angle, conspicuously showing objects of future import like The Sword That Was Broken and the One Ring. But I like the way the trailer embraces atmosphere, having the dwarves' song carry into a montage of Bilbo Baggins' travels. It also makes next year's upcoming spate of fantasy films (including Wrath of the Titans and Jack the Giant Killer) look frivolous indeed. Maybe I'll watch The Lord of the RIngs again over the holidays.
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