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Sunday, January 8, 2012

Discount Double Check: The Sequel

Among the complaints critics level at sequels, the most frequent are that the films like Sherlock Holmes: Game of Shadows are just bigger, louder versions of the original, and that they are "uninspired", as Richard Roeper called Hangover Part II.

The same can be said of the new "State of Imitation" campaign from State Farm, featuring presumed NFL MVP Aaron Rogers.

After the success of the first ad...

State of Imitation

The team got together and shot an appropriately titled sequel: State of Imitation 2

Just like any Lethal Weapon sequel, they add a character, just for variety. Like the Transformers sequels, they upped the ante with more stuff. And like Hangover Part II, they essentially remake the original, down to the Graduate-esque punch-line from Crazy Cheese Head Man.

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