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Thursday, January 19, 2012

BREAKING NEWS: Atlanta-based agency makes commercial that makes me giggle

Posted by Eric Celeste on Thu, Jan 19, 2012 at 4:27 PM


So last night I'm watching ESPN about 1:30 a.m., because it's smart to consistently get four to five hours of sleep and stay up late watching your favorite NBA team lose three consecutive games by last-second three-pointers. [Deep breath.]

ANYHOO, this commercial comes on, and for the first time, I really pay attention to it. It's an orange juice ad, and it makes me laugh pretty hard. Granted, I was looking for anything to laugh at to momentarily escape the hellishness of my situation (DEFEND THE MAN THROWING THE BALL IN! JESUS!), but still. So I Google it because I like to laugh, even more than I like to cry. And, WHAM, I find out it was made by BBDO Atlanta. I giggle, and I get a blog post out of it. Universe: aligned!

(P.S.: Why do I think it's funny? Because of the girl. The relationship status thing. The "yeaaaah." The "and me, you have me." C'mon. That's pretty good modern relationship commentary for an orange juice ad. So well done, because it seems as though selling OJ ain't easy.)

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"Knowing" irony in ads is like the oldest thing.

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Posted by evantokarz on 01/19/2012 at 9:45 PM
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