Thursday, January 26, 2012
News Magnolia aquires 'V/H/S' at Sundance Film Festival
Posted by Curt Holman @Curt_Holman on Thu, Jan 26, 2012 at 9:03 AM
The Sundance Film Festival has been good to Atlanta filmmaker David Bruckner. In 2007 the Sundance presented the horror film The Signal, Bruckner's collaboration with Dan Bush and Jacob Gentry. For his latest work, Bruckner helmed one of the chapters of the anthology horror film V/H/S, which has made a splash at this year's Sundance. According to The Hollywood Reporter, Magnolia Pictures is acquiring North American rights to V/H/S for... one million dollars!
Several distributors had expressed interest in the found-footage-within-found-footage creeper, which follows a group of petty criminals who are tasked with finding a VHS tape in a remote and rundown house, only to discover an entire trove of recorded nastiness there. The horror anthology film was helmed by six directors: Adam Wingard, Glenn McQuaid, Radio Silence, David Bruckner, Joe Swanberg and Ti West.The film, which had its premiere in Sundance's Park City at Midnight section on Sunday, will be given a pre-theatrical video-on-demand release as part of Magnolia's Ultra VOD program and it will also receive a significant release in theaters after the 30-day VOD window.
Early viewers suggest that V/H/S invigorates the "found footage" horror genre of The Blair Witch Project and Paranormal Activity. In fact, it's apparently been scaring some audiences right out of the theater:
V/H/S was the subject of much talk in Park City on Wednesday after it was reported by various news outlets that two people taking in a Tuesday night screening of the film at Prospector Square Theatre became ill while watching a particularly gruesome portion of movie and were forced to leave the theater. They were treated by paramedics and released. Posting on Twitter early on Wednesday morning, producer Roxanne Benjamin said that the man and woman were OK and had been suffering from altitude sickness, exhaustion and dehydration.
... which is probably the best kind of publicity a low-budget horror film can get.
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