The Augusta National Golf Club is all about tradition. Tradition holds that only people with penises can be members. Until 1990, only white penis people could be members. Tradition also holds that the CEOs of each of the Masters Tournament's three sponsors — AT&T, ExxonMobil, and IBM — receive honorary memberships to the club.
As Jezebel and other outlets point out, this presents a predicament for the ugly-green-jacket club this year, now that one of the CEOs is this guy ...
A thing that's been repeatedly pointed out: Augusta is a private club and they can do whatever they want. If they don't want to let ladies in, they plain don't have to. The Washington Post makes this analogy ...
You want to tell Augusta whom it must accept as a member? Be prepared to tell the same thing to the YWCA, PFLAG, the sisters of Chi Omega, and African American fraternities — and to seize and review their membership lists.
Point taken. Also worth mentioning: IBM was a boys club until Rometty came along. She's the first female CEO in their 100-year history. Traditions die hard. But, sometimes they do actually die.