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Monday, April 9, 2012

Newt's GOPAC tapes never go out of style

As Jim Galloway notes this morning, most of the "news" coming out of Newt Gingrich's Fox News appearance yesterday was that Newt basically conceded the race to Mitt Romney. Galloway's takeaway (trademark it!) was that Newt appointed himself keeper of the conservative flame for the general election, someone who is going to make sure that Romney stays as far to the right as Newt believes necessary. (See a transcript of the show here.)

I was more intrigued by his sly sales job for his GOPAC tapes, those election strategy cassettes he put out in the '80s and '90s that, according to Newt, helped get most of the Repubs around the country elected:

GINGRICH: When I go around the country, the number of people who walk up to me and say, they use to listen to GOPAC tapes. Now the Senate minority leader —
HUME: GOPAC.
GINGRICH: GOPAC was an organization I helped build.
HUME: Right.
GINGRICH: And we sent out training tapes. This was 25 years go. And people walked up and say, you know, I'm now the Senate majority leader. I'm now the speaker of the House.

The tapes must hold up remarkably well, because you see Newt still using his '80s playbook today. Even in this interview, he makes sure to use words that his tapes suggest will help you defeat an opponent (ex: "radical"). Maybe he'll even reissue a 2012 version to pay off his campaign debt of $4.5 million. Maybe put 'em on iTunes? You telling me you wouldn't pay 99 cents for insight like this?

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