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Tuesday, May 8, 2012

A fantastic idea of how to make the Hawks the NBA's most intimidating team

Gucci Mane at a recent video shoot

Grantland.com writers Chris Ryan and (Atlanta's own) Rembert Browne were discussing the Hawks-Celtics playoff series (Game 5 is tonight at Philips Arena, 8 p.m., TNT) in a podcast last week, and therein was born the single-greatest Hawks marketing idea since the team drafted Sheldon Williams just so fans could feel better about their own athletic ability.

Here's how the two writers broke it down:

CR: Why not just give all the front row seats at Atlanta Hawks home games to Brick Squad members? ... Like get all of Atlanta hip-hop in the building, and then you turn it into a real cultural event.

RB: ... Not only is that genius, because it would be, like, the greatest display, but it would also probably intimidate pretty much every single basketball team.

CR: Seriously! Do you think [Boston's Kevin] Garnett chirps if Gucci [Mane] is in the front row?

RB: Yeah, I don't think Garnett does the whole "Ivan Johnson, I don't even know him" thing. He doesn't talk all that smack [then]. And Gucci is, like, the 18th most intimidating Brick Squad member.

I thought that was a fantastic idea. It's not like there are big stars at most Hawks games. And if Dwight Howard saw these guys in the first row, he might pee on himself. I checked with music editor Rodney to see what he thought, and he kinda half-smiled, which for Rodney means he thought the idea was amazing and he laughed really hard inside. So I sent the idea to Hawks corporate communications. I'll be happy to take credit if you see the guys courtside tonight.

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