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Thursday, June 21, 2012

Batmobile @TumblerTour Coming to GA!

Posted By on Thu, Jun 21, 2012 at 10:09 AM

Long before it Pimp'd rides, MTV was pimping the Batmobile to promote Tim Burton's 1989 Batman. Back in the day, I was so geeked for this "Steal the Batmobile" contest, I planned to sit by the phone all day (kids, phones used to be attached to wires) with the 900 number on speed dial (kids, you used to have to dial numbers...nevermind) for a chance to win.

Here's a trip down memory lane:

Among the things that stand out to me in this spot are:
a) How Robert Wuhl was convinced this was his big break, but all that followed was "Arli$$" and disappointment;
b) How lame the car really is - they took the engine out allegedly so you wouldn't hurt yourself, but the truth is the Batmobile is so clearly not mobile. In the spot, showing off how awesome it is, the car needs a grappling hook to make a sharp left turn;
c) Why they felt the need to throw in $25K to sweeten the pot, even as they charged you to call in on a 900 number to enter the contest, will forever be a mystery to me;
d) Pepsi's choice of a generation has been through two logo updates since this...

I was reminded by this gem of a deal because this weekend, in advance of Christopher Nolan's Dark Knight Rises, the geniuses at Warner Brothers are at it again. Instead of offering a chance to win the car, they'll let you stand next to it, take pictures, and FaBo and Tweet them.

Sometimes is best to just let the press release speak for itself:


"THE DARK KNIGHT TUMBLER TOUR" IS ROLLING INTO MALL OF GA NEXT WEEKEND!

The DARK KNIGHT Tumbler and Bat-Pod will make a special appearance on Saturday, June 23 from 3PM-8PM at Mall of GA

Fans will get a firsthand look at the Tumbler and the Bat-Pod which are on a coast-to-coast tour.

(Event is FREE and open to the public)

...and the Joker got away
  • @tumbler
  • ...and the Joker got away

YOUR COVERAGE IS INVITED.

*BOTH VEHICLES WILL BE AVAILABLE FOR PHOTOS AND ON-CAMERA INTERVIEWS

TO RESERVE YOUR MEDIA CREDENTAILS PLEASE RSVP TO redacted


WHAT:
The DARK KNIGHT Tumbler and Bat-Pod will make a special appearance onSaturday, June 23 from 3PM-8PM at Mall of GA.
Both the Tumbler and the Bat-Pod have served as high-powered modes of transportation for Batman - with the Tumbler first appearing in Batman Begins and the Bat-Pod being introduced in The Dark Knight. They will both be featured in the hugely anticipated film, THE DARK KNIGHT RISES. Fans will get a firsthand look at the Tumbler and the Bat-Pod which is on a coast-to-coast tour, sponsored by Mountain Dew and IMAX.

*First 50 people in line dressed as a DARK KNIGHT character will win passes to a special advance screening of THE DARK KNIGHT RISES!

WHEN:
Saturday, June 23rd
3:00PM - 8:00PM
(Event is FREE and open to the public)

WHERE:
Mall of GA
3333 Buford Drive
Atlanta, GA 30519


More information on the Tumbler Tour can be found at:
www.tumblertour.com
www.facebook.com/tumblertour
@tumblertour

A few thoughts on this:
a) Will this promotion be as corny in twenty-five years as the Robert Wuhl, MTV give-away?;
b) The car and pod will be doing on-camera interviews? Really? I hope that car has been properly media coached;
c) Because they invited Georgians to show up to a mall in costume, this is gonna be a little like Dragon*con CosPlay Foreplay;
d) What's cooler than standing next to a prop car and getting your photo taken? This:

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