Friday, June 29, 2012

Support for T-SPLOST slips, poll says

Posted By on Fri, Jun 29, 2012 at 3:43 PM

Supporters of the regional transportation tax voters will decide on July 31 received bad news today, as a new poll says only 38 percent of metro Atlanta voters are in favor of the measure. According to the new survey conducted this week for WSB-TV by Rosetta Stone Communications, 49 percent of voters oppose the 1-cent sales tax that would raise billions of dollars for new road and transit funding in the 10-county metro region. Nearly 14 percent of respondents remain undecided.

What should raise the eyebrows of people pushing the tax: the percentage of supporters has slipped - and opposition has grown - since Rosetta Stone last surveyed metro Atlanta voters in May. Reports WSB's Lori Geary:

Those numbers show a drop in support of the tax from late May when a Rosetta Stone poll showed 42 percent supported the referendum and 45 percent opposed the measure.

The poll broke down respondents by geographic area, as well. Not surprisingly, there's more support for the measure in Fulton and DeKalb Counties than there is in the outer 'burbs. Republicans, also not surprisingly, are opposed to the sales tax. (Geary's posted a handy breakdown of the poll results.)

While these polls give a good snapshot of how metro Atlantans might feel about the measure, tax supporters will say that the only poll that's worth a damn is the one that's conducted on July 31. The business community's team that's spending millions of dollars to persuade voters to approve the measure has purchased more TV airtime. You'll probably start seeing even more online ads or hearing radio spots. And you can bet there will be a last-minute, very expensive push by the group in the final days before the vote takes place.

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