Shooting the Creative Loafing cover this week was so much fun.
My dear friend and former colleague Andisheh Nouraee was the subject. Because of the Independence Day holiday, we were on early deadlines, which meant we had to rush to come up with ideas and finish the shoot. We went back and fourth on a few concepts, including Andy surrounded by America paraphernalia and an American flag with the "Made in China" label you see on many flags these days.
We finally settled on the Uncle Sam outfit and left it up to Andy to sell it - which he did fantastically. I was laughing to the point of tears throughout the shoot as Andy switched from one persona to another. We chose the cover shot because of the quizzical look on his face and the position of the flag. We cropped the image to eliminate the floor and emphasize the jump. That adds a certain puzzle to the picture, as It makes the viewer wonder whether Andy was in the air or not when we took the photo. For the inside photos, we went with a more serious tone to fit Andy's cover story about the real meaning of patriotism.
We shot it in natural light in the entranceway of CL's offices at Atlantic Station and went with a white background to emphasize the colorful costume. The whole shoot lasted about a half an hour. It was designed by CL Designer Amanda Croy.
Makes you feel patriotic, don't it?
congrats to Rodney, Joeff, Dustin, and Brandon.
and good luck.
The last question and answer is what it's really about (outside of money of course).
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