Stuck in Traffic: Is that Marty? Where’s Marty? (Scorsese gets Siri-ous)

Marty Scorsese talks to Siri, and our childhood dreams die

The last time we saw Marty Scorsese in the back seat of a cab, he was dropping n-bombs and offering to give Travis Bickle a ballistics lesson using his philandering wife’s vagina:


Since Taxi Driver, not only has Martin Scorsese reached iconic status as a director, but he’s also become a pop culture icon as a whizbang fast-talking pitchman in TV commercials for companies like American Express and Apple.

It’s nice to see that he’s since calmed down, and replaced his .44 Magnum with the phallic fetish object du jour: an iPhone iOS6:


Still waiting to see whether this spot generates the kinds of parodies inspired by others, but there is no doubt the table is set. (Siri: “Are you talking to me?”)

Tip o’ the cap to the Observer for spotting the best detail in the piece. There’s a nice (and inevitable) homage to Taxi Driver in the spot itself.

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  • Observer
  • 3S96