Tuesday, December 11, 2012
theater Relapse Theatre needs $80,000 to stay afloat
Posted by Debbie Michaud @DebsMichaud on Tue, Dec 11, 2012 at 1:23 PM
According to Binkley and Community Affairs Director Shellie Schmals, Relapse ended up deep in the red because of "an outstanding water bill that we were unaware of, an increased building tax bill, the building insurance bill, and the bill for our necessary renewal of all of our permits, including the liquor license." The indiegogo site called the bill backlog "unexpected" and notes that "poor planning was a factor." If the goal is met in the next 14 days, $50,000 will go toward the debts and $30,000 "is for a buffer while we implement those theatre wide strategies that will ensure a consistent cash flow that gives us long term stability." The note to donors hints at some kind of strategic planning already taking place that would "catapult Relapse to new levels that would prevent this very thing from happening."
When asked to elaborate on those plans, Schmals said in an email, "We have a profit sharing program with all the peformance groups, that has only been in place for a few months and was just starting to take off. It puts the responsibility back on the performance groups to promote and market themselves, when they reach their monthly goals, they receive a large portion of the ticket revenue from the show.
"This incentive initiative was different than the prior policy and was letting our actors become more invested in their marketing and promotions. They would see a direct result of their marketing outputs. Groups like: Automatic Improv and PostModern Collapse were able to benefit from this program and a few others were on the verge of meeting their goals. As well, the finanical success of our Relapse University program has been a bright spot. This was another initiative that allowed both the instructor and Relapse to benefit finanically from the class tuition."
So far, $3,514 has been contributed by 56 donors.
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