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Thursday, December 20, 2012

WonderRoot announces CSA-style art subscription

Atlantans love local food. Our metro area supports countless farmers markets and more than a handful of CSA (community supported agriculture) subscriptions from local farms like Love is Love. With that concept in mind, WonderRoot has announced their latest project: Community Supported Art subscriptions.

Here's a fun infographic that explains how it works:


The artists producing work for the first year are Bethany Collins, Wret Rausaw, Henry Detweiler, Michi Meko, Patricia Patterson, Noble Beast, Jessica Caldas, Jill Frank and Nick Madden.

We asked WonderRoot executive director Chris Appleton a few questions about the program. His answers after the jump.

It seems like the CSA model has been effective in supporting local farms. Is that where the inspiration for the project came from?

Chris Appleton: Yes. When we came across the concept of an Art CSA (first started in Minnesota), we loved the thinking of building on a successful business model for the agricultural industry. The local food movement has been booming the last several years. As Atlanta faces challenges with cultivating a strong collector/patron base for the arts, we are actively looking for innovative and successful ideas beyond the arts.

The work is released each quarter at a pick-up party. Will this work like a group exhibition?

CA: Each quarter for 9 months (that's a total of 3), we'll have a pick up party where the 50 shareholders, the 9 artists and WonderRoot family and friends will come together to see what the artists have created. Will there be artwork on display? Absolutely. That said, we're not sure that it's going to look like a gallery exhibition. Likely, we'll have a casual and friendly shindig celebrating the shareholders and the artists alike.

Should we expect the work to be "seasonal?" Are there any limitations or expectations for the type of work that artists will produce?

CA: We have an amazing CSA Advisory Committee that collaborated to curate the 9 artists. When I invited Stephanie Dowda, photographer and curator, to be on the Advisory Team, she said yes on one condition: "that there were no boundaries." So to be more specific in answering the question... there aren't any limitations. Shareholders will end up with photography, sculpture, collage, painting, assemblage work. I'm very excited about the diversity of the work that will emerge.

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