Monday, February 11, 2013
Sports / Stupid Rest in peace, insensitive Braves 'screaming Indian' baseball cap
Posted by Max Blau @maxblau on Mon, Feb 11, 2013 at 1:14 PM
- Atlanta Braves
- The Braves unveiled their seemingly non-controversial batting practice caps today
As Atlanta Braves pitchers and catchers reported for their first day of workouts today, team officials also laid to rest rumors about the possible return of the "screaming Indian" batting practice cap.
Controversy brewed in late December amid reports that the Braves had considered bringing back the logo, which was phased out in the late 1980s.
But today, the Braves said the "Screaming Indian" design was among five possible designs. The team added that it had not come to a final decision when ESPN's Uni Watch first revealed the offensive throwback logo.
Here's what Atlanta Braves President John Schuerholz said about the Braves' significantly less offensive batting-practice cap:
I like the selection we made this year. We had a variety of choices that we looked at, some more thoroughly than others. But at the end, we liked this one. The fact that one person somewhere offered his personal opinion about one of our options, that was important to him.When we made our decisions, we tried to contemplate. We tried to be creative. We tried to carry on the theme of our organization, and we think this script A does that. It is part of the continuum of the uniform look we have. We've never had one that looks like this during Spring Training.
Despite the team's official response this morning, Uni Watch overlord Paul Lukas didn't buy the response:
Interestingly, the report on the Braves' site says the Indian head cap "was one of five proposed designs," and that the final decision "had not been made before the potential hats were leaked" by Uni Watch. In other words, the Braves are claiming that they were never committed to the Indian head cap to begin with. But that doesn't ring true. The Indian head cap has been shown for months in the official MLB Style Guide and is still shown there right now. It's also shown in the new New Era catalog. All signs indicate that the Braves fully intended to go with the Indian design until the recent controversy caused them to have second thoughts.
And there you have it - all those PR antics that hooplah over nothing.
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