Friday, May 16, 2014

FRESH.i.AM's TRIBE returns

Posted By on Fri, May 16, 2014 at 12:59 PM

A few weeks back I ran into FRESH.i.AM's Tunde Ogunnoiki at the launch party for Mondesir's collection of t-shirts featuring artistic icons. Thanks to an open bar and our positioning next to the DJ booth, manned by Ira IV and BLKKMORRIS, much of our conversation was hazy. However, I remember hearing the words "look book," "Japanimation," and "DOPE." At the end of it, there was just Tunde saying, "You'll get an email soon."

Fast forward, and now we have the CYBER TRIBE look book from F.i.A. Comprised of five mini videos (""Big Brother," "XXX," "Surf Bort," "Ghost," "Power Up") packed into one, the digital look book chronicles two individuals' travels through the Matrix or, in this case, the Internet. Vine wunderkind Matt Swinsky and Ogunnoiki collaborated on the visuals and editing, while local production duo NEVR played maestros for the soundtrack.

The imagery falls in line with FRESH.i.AM's fresh new batch of TRIBE gear, which is featured throughout the short clip. From the TRIBE biker jacket to the infamous digi-skull "Selfie Tee," the new line is both an ode and "fuck you" to the digital world.

With the rise of the INFO, IRL has become overrun with information about our lives, our minds, our dreams. We have become completely saturated with this constant overflow of information and it has left us no more than uninspired sprites, regurgitating and living in sameness. I call on the TRIBE to CYBER SPACE to free those trapped in the matrix. How do we survive in a post-human world? We stand at the beginning of the Singularity and destruction is inevitable without the guidance of the TRIBE.

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