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Friday, May 23, 2014

Annual survey of WABE listeners' opinions comes at one helluva time

INTELLIGENT RADIO: Inside the studio at WABE.
Atlanta's NPR affiliate WABE 90.1 FM has appeared, at least publicly, relatively unfazed by Georgia Public Broadcasting's entry into the local radio market. The station's official response last week was that it would "stay the course" despite having a direct competitor for the first time in, well, ever.

But that's not stopping them from asking for new ideas. Earlier today, Public Broadcasting Atlanta CEO John Weatherford sent a mass email to select WABE listeners. As Weatherford notes, it's an annual media and technology survey sent to listeners to gauge their interests and listening patterns. But the timing is quite interesting given the recent shakeup in Atlanta's public radio market.

We've included an excerpt of Weatherford's request below (read the full email after the jump):

As a WABE listener, you're probably aware that we've been working hard for the past several years to stay ahead of rapid changes in the radio landscape.

I'm writing now to ask for your opinion. Our goal is to continue to provide the news, information, arts & cultural programming you want and in the way that you want it, so I'm inviting you to share your feelings about technology in our annual survey.

You are among a select group of listeners invited to participate and tell us how you use the radio, along with Facebook, iPods, smartphones, tablets, streaming and the web to stay connected to news, entertainment and updates from WABE and other sources. Whether you use all of these things or not, we really need your opinion.

Your responses will be kept completely confidential, and we will never share your personal information with anyone. We'll only use the information you provide to enhance our service.

Thanks in advance for your time and for your support of WABE. I do have to let you know that this survey may take you as long as 15-20 minutes to complete, but you can stop, save your work, and resume at any time. Because of the many changes in technology, we are covering a lot of ground. We hope you have the time to help us out and let us know your opinions.

When you're ready to take the survey, just click the link below to participate. We hope you'll find it to be an interesting way to reflect on your own changing habits as well as ways WABE can better meet your needs.

Feel free to leave your ideas here as well.

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