Monday, February 18, 2008

Exotic, bold, rich and flavorful prose

Posted by Cliff Bostock on Mon, Feb 18, 2008 at 9:23 PM

Do you like hyperbole? Then you will adore this elegantly expressed news from a PR agency:

Flavors of the Mediterranean will flow through historic Inman Park with a bevy of exotic, bold hues and rich, flavorful authentic cuisine with the opening of ZAYA. The modern Mediterranean restaurant will grace the streets of Virginia-Highland in February 2008. ZAYA’s exquisite cuisine ranges from baba ghanuj, kabobs and baklava to various homemade specialties you won’t find anywhere else in Atlanta.

Dig the adjective-laden menu:

The award-winning menu includes robust, earthy cuisine infused with zesty lemon and garlic. An extensive selection of meat, vegetarian and seafood dishes range from chicken and beef schwarma, smoked lamb ribs and byblos pasta to an array of signature appetizers such as Baba Ghanuj eggplant dip, Sambousek meat pies and Mujadarah lentil stew. For the more traditional food lovers, classic chicken or beef kabobs, savory salmon filet or shrimp on a skewer can be enjoyed. The flavorful side dishes, Basmati rice pilaf and hummus dip will be offered to dress up those traditional plates.

The new restaurant's location is 240 N. Highland Ave.

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Location seems more Inman Park than Virginia-Highland, to me. Is it not very near Fritt and that abomination, The Grape? But I guess if you pay your PR people to hype a restaurant like this you want them to tie your restaurant to the "brand name" of VA-HI.

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Posted by Jim ATL on February 20, 2008 at 1:56 PM

You're right Jim, it is Inman Park, not Virginia Highlands. Isn't Ponce the divider? Even if it were father up Highland, wouldn't it be Poncey Highlands?

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Posted by Besha Rodell on February 20, 2008 at 5:17 PM

According to the City of Atlanta's Neighborhood Planning Unit maps, Virginia Highland's south border is Ponce, and Inman Park's north border is Freedom Parkway. http://www.atlantaga.gov/government/planning/npu_system.aspx So, yes, Zaya will not be able to "grace the streets of Virginia Highland" with this location.

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Posted by Darin on February 21, 2008 at 11:06 AM

Ha! That reminds me of when I identified Rathbun's as being in Cabbagetown shortly after it opened. The PR machine lurched instantly into high gear to inform me that that part of Krog Street, north of Dekalb Ave., is not, no way, cannot be in Cabbagetown. They are right, but the intensity of their response told me there was more at stake than an accurate address.

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Posted by cbostock on February 21, 2008 at 4:57 PM
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