Saturday, August 23, 2008
News 5 seasons: The brewhouse and Goliath
Posted by Scott Freeman on Sat, Aug 23, 2008 at 12:00 AM
Not long after the 5 Seasons brewhouse opened at the Prado in 2001, one of the customers came up with the perfect review: This is fine dining, in denim.
The pub not only features the celebrated beers of brew master Glen Sprouse, it has a menu unlike any other bar in Atlanta, with its emphasis on local produce and natural-fed meats.
But 5 Seasons owner Dennis Lange says he has lost more than $600,000 since the Sembler Company purchased the Prado two years ago and began a big-box redevelopment of the property that will bring in a Home Depot, Target and other retail businesses.
The issue? Parking and public access. "A representative from Sembler assured us they would take care of us," Lange says. "They started gobbling up spaces during construction. And, suddenly, there was no parking."
It's true, getting to 5 Seasons can be an adventure. There are normally three entrances to the Prado. With the construction, there is one. And it leads through a construction zone. For a while, according to Lange, Sembler offered a valet service that was so slow, customers got into arguments over who was first in line. Today, customers are supposed to park in a new parking deck several hundred feet away from the brew pub and walk across a pedestrian bridge.
Read the rest of this article here.
(Photo by James Camp)
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