Tuesday, December 2, 2008
Restaurants Fast-food understatement of 2008
Posted by Cliff Bostock @cliffbostock on Tue, Dec 2, 2008 at 1:07 AM
The AJC reported recently on developments at Popeyes, home of my favorite fast-food. The new CEO, Cheryl Bachelder, acknowledges that the restaurants' fried chicken has been a lot better than their service.
Uh, yeah. It's been months since I visited the Popeye's on Boulevard at Ponce de Leon Ave. -- the one where my car windows were smashed and where my orders were routinely screwed up. So, I'm not sure what the service is like these days, but it used to be literally the worst I've encountered anywhere in the world. It was even worse than the service by the waiter in Nice who tried to serve me olive oil in an ashtray.
Joe Guy Collier writes in the AJC:
When Cheryl Bachelder took over as AFC Enterprises CEO last fall, she quickly saw the major draw of the company’s Popeyes restaurants.The stores spend hours marinating the chicken and stewing the red beans and rice to pack in flavor.
“The treasure of this brand is that slow-prepared food that only grandma herself would take the time to make today,” said Bachelder, a former KFC and Domino’s Pizza executive.
Unfortunately, the chain wasn’t known for delivering its chicken with the urgency required in the fast-food business, she said.
“The corresponding challenge is that we never put as much emphasis on running a great fast-food restaurant system,” Bachelder said. “We would like for our service, our guest experience, to be as sharp as our food.”
The chain has other challenges too. Read Collier's entire article here.
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