Talking Head: Beer Wars is a tale of David vs. Goliath

Beer Wars: Brewed in America is a documentary film by first-time director Anat Baron that explores the goings-on behind the scenes of the world’s largest and smallest breweries as they struggle to win the minds and palates of America’s 115 million beer drinkers.

War documentaries are perhaps best made by outsiders who are able to show the nobility and suffering on both sides of the conflict. Anat Baron brings such neutrality to Beer Wars: Brewed in America, a documentary film that explores the goings-on behind the scenes of the world’s largest and smallest breweries as they struggle to win the minds and palates of America’s 115 million beer drinkers. Anat is allergic to alcohol, so she’s never tasted the beers that are at the center of the conflict.

“I think that not drinking has helped me in making the film because I don’t cast judgment over one or the other group,” Baron says. “I am certainly the last person to tell you what to drink or what not to drink, but beyond that, the actual war does exist in the business of beer, and that is more what the film is focused on; it is far less about the two different types of consumers, and whether Bud drinkers think beer geeks are elitist.”

Baron’s 90-minute film will air simultaneously in 440 theaters across the nation on April 16 and will be followed by a 30-minute live discussion with a panel of brewers and beer experts hosted by know-it-all pundit Ben Stein. The panel will be answering questions generated in advance from the live audience. “They have a digital network in the theaters that can accept satellite feed,” Baron says. “It’s just a really cool idea, I think, that all these people across America are going to be watching something happen simultaneously. I wanted to get people talking, and this seemed like a better way to do that than the traditional way of rolling out a few theaters at a time.”