Sunday, September 20, 2009
Restaurants 'I could eat the salad, so I will order the fries'
Posted by Cliff Bostock @cliffbostock on Sun, Sep 20, 2009 at 8:00 PM
Just thinking about eating a salad gives you permission to eat French fries instead:
Just seeing a salad on the menu seems to push some consumers to make a less healthy meal choice, according to a Duke University researcher.It's an effect called "vicarious goal fulfillment," in which a person can feel a goal has been met if they have taken some small action, like considering the salad without ordering it, said Gavan Fitzsimons, professor of marketing and psychology at Duke's Fuqua School of Business, who led the research.
In a lab experiment, participants possessing high levels of self-control related to food choices (as assessed by a pre-test) avoided french fries, the least healthy item on a menu, when presented with only unhealthy choices. But when a side salad was added to this menu, they became much more likely to take the fries.
No wonder Mickey D's and others have added salads to their menus!
(Graphic courtesy of Find Fitness Here.)
Comments (1)
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Great burger, BUT, after ordering the most best toppings, my 6 dollar burger came to 15 dollars, which was still a small medium size burger. This same burger, but larger, from a bison at ted's mountain grill just around the corner costs 11 dollars with a free side order and most importantly, you can get it with a whole wheat bun which is not as fattening as the white bread bun that farm burger only serves.
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