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Wednesday, October 7, 2009

Sign of the times: Via Elisa to close Oct. 17

Posted By on Wed, Oct 7, 2009 at 11:06 PM

elisa gambino

File this under "news that totally sucks." Elisa Gambino (right) has announced the closing of her store, Via Elisa. Although she will continue marketing her sauces under the same name, she will no longer be making her pasta, by far the best available in the city. She writes:

Via Elisa's store - but not our sauces -- will end what has been a glorious seven-year run in Atlanta at the close of business on Saturday, October 17, the latest victim of an unforgiving economy.

Though that will mark the last day we will make our award-winning pasta and the last day our store will be open, I want you to know that we will continue to make our sauces, whose sales have grown despite the economic climate.

Since the line of Via Elisa sauces sold at Whole Foods Markets throughout six states in the South does very well, I will focus on developing Via Elisa as a sauce company. All three of our sauces - Passionately Perfect Tomato, Diavoletta and Sofia's Sicilian Caper - are available in 16-oz. and 32-oz. jars.

Elisa
Between the flooding and the economy, there has been much sad news here in Atlanta, and when I think of the loss that so many people have suffered, this bit of news seems trivial in comparison. I am thankful to all of you who have supported Via Elisa since we opened our doors in 2002. I have been overwhelmed by your kindness and dedication to the success of Via Elisa and I hope you will continue to support the sauces as I streamline our business. I have always enjoyed delivering pasta to the people in the neighborhoods, markets and our store. I am confident I will enjoy promoting and selling our sauces as well.

A supply of Via Elisa pasta and ravioli is available at Whole Foods Markets here in Atlanta (as we have just shipped out a fresh batch). You know where to find it! We will also continue to accept your orders until October 16 and I hope you will stock up. Everything we make freezes well.

On a closing note I want to thank the incredible and dedicated staff of professionals who work here at Via Elisa. Without Dave, Tina, Bess, Noe, Maryland, Darnell and Dahlia, Via Elisa would not have been possible. Their dedication to Via Elisa has inspired me daily and has kept me going over the years. Their contribution to the business has been immeasurable. Please thank them when you come to the shop.

And please do come by, say hello and pick up your pasta, ravioli, sauces, meats, cheeses, vinegars and oils at least one last time. The store will be open and we will be here making pasta through Saturday, October 17, and we would love to see you.

As I have always said, a two-pasta day is a good day! And if you are looking for sauce, all of our 16-oz. sizes are still on sale at Whole Foods Markets in the South for only $3.49 until October 13th.

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