Wednesday, December 2, 2009

Prohibition opens tomorrow, if you can find it

Posted by Besha Rodell on Wed, Dec 2, 2009 at 9:39 PM

So, I got a press release yesterday about Prohibition, a new bar opening tomorrow. The press release would have me believe that the people behind the new bar would like to have some customers. Except that...there's no sign, and the only way to get in is to get some secret code and dial it from a telephone booth across the way.

Ok, I get it, Prohibition, it's trying to mimic the 1920's and all that. And this type of gimmickry has worked in NYC and beyond. Still, the pretension quotient is dangerously high. Press release after the jump:

Prohibition will open on Thursday, December 3rd at 56 East Andrews Drive in Andrews Square. This upscale Buckhead lounge has the feel of a 1920s underground speakeasy and no sign makes it more discreet. While it is not a members-only club, guests can only enter by securing a secret phone number and dialing it into an original antique London phone booth securing access though a secret entry way. While Prohibition is anything but dry, the master mixologists craft creative drinks from recipes in a leather bound, wood covered cocktail encyclopedia passed down for generations.

"We like to call our drinks prescriptions carefully compounded as our mixologists studied hundreds of lost cocktails, techniques, and the true art of an old style classic bartending that you just can't find anywhere else in the South, " says Master Mixologist Steve De Haan. "Using 300 lb blocks of hand chipped ice, only fresh squeezed juices, garnishes cut to order and the finest liquors available, our upscale, craft cocktails are without compare for quality and rarity of ingredients."

The interior design keeps with the overall theme. With sconces from the 20s, the lighting is warm and subdued. The honey-onyx bar top and hand-painted ceiling complement the trimmed out oak paneling throughout the establishment. Guests will be able to cozy up in rich leather sofas by the fireplace and taste from the a special menu complete with desserts. Patrons can also enjoy a cigar from the house humidor with over 30 of the finest and rarest cigars found anywhere, such as OpusX, Padron 80th Anniversary and Davidoff. "You are sure to find the perfect cigar to complement your palette and evening," says cigar aficionado Stan Weaver.

Prohibition's hours of operation are from 5 pm - 2 am on Monday - Saturday. For more information visit www.prohibitionatl.com

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Nothing says discreet quite like a press release.

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Posted by Chip Shoulder on December 2, 2009 at 6:08 PM

Nothing says speakeasy like a bar that closes at the council's mandated 2 A.M. and isn't open on Sunday.

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Posted by Brett on December 2, 2009 at 7:31 PM

That's way too much trouble. I must not be the target market.

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Posted by Susan on December 2, 2009 at 8:20 PM

If I want a super-exclusive place to drink, I'll do it at home - at a fraction of the cost of Prohibition.

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Posted by AJ on December 3, 2009 at 10:08 AM

Lame. This is so 1999!

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Posted by Nom Nom Nom on December 3, 2009 at 10:36 AM

Destined to fail. Who lends these people money anyway? As far as cocktails, its rather hard to beat some of the talent in the Atlanta area. Leon's is the first to come to mind.

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Posted by Kingfish on December 3, 2009 at 12:18 PM

Self-important d-bags have been overpaying for drinks for years. These same d-bags will make this place highly successful and as a result, to be avoided at all costs.

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Posted by jc_atl on December 3, 2009 at 12:50 PM

Sasha Petraske's Milk & Honey opened in NYC in 2000 (he started this speakeasy revival concept) so Atlanta is only 10 years behind the current dining/drinking trends.

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Posted by EB on December 3, 2009 at 12:53 PM

Atlanta nightlife has sucked ever since they changed last call to make us closer to Cleveland than NYC in terms of nightlife.

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Posted by jonnymack on December 4, 2009 at 9:02 AM

I went to the pub's preview night last Tuesday and wrote a few things about the drinks & food & ambiance -- click through to my blog if you're curious. If clicking seems hard: The drinks are tasty, and the place itself is nowhere near as pretentious as the concept of a speakeasy with a Facebook page.

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Posted by Lauren on December 4, 2009 at 12:54 PM
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