Today I noticed a strange thing: Food Arts Magazine's Twitter feed
was putting up spammy links about weight loss and resources for moms. I wondered atweet
(does that work? Like aloud but on Twitter) if the feed had been hacked or if the well-regarded magazine was pimping its Twitter presence out to advertisers. As unlikely as that seemed, I was shocked to receive a response from @foodartsmag saying "pimping out? it's called communicating..."The conversation continued
, but apparently it was a case of a very chatty hacker. I just spoke to Abby Lewis in the editorial department of Food Arts
, who said that the Twitter account was started mainly as a way to boost subscriptions (the magazine is free to restaurant professionals), and that no one had really taken ownership of the feed. A few hours after the hack, it appeared that no one in editorial had any idea the feed was hawking weight-loss pills.
There's a new media/social networking lesson to be learned here, but I'm not the one to teach it. Suffice it to say, your online presence is a huge part of your brand. It can seriously damage your credibility by not guarding it carefully.