Monday, October 11, 2010

Here lies a McDonald's eater

Posted By on Mon, Oct 11, 2010 at 9:31 AM

If you haven't seen it, this is a pretty shocking advertisement that attacks McDonald's. John Robbins, author of The New Good Life: Living Better Than Ever in an Age of Less, introduces it this way:

A group of physicians and other health professionals have produced a short (39 second) ad that may be one of the more controversial in advertising history. The Washington, DC-based group Physicians Committee for Responsible Medicine (PCRM)'s new "Consequences" ad takes dead aim at McDonald's high-fat menu. The provocative ad has become a story unto itself, because it has in only a few days generated nearly one million views on YouTube, and has been covered by newspapers and broadcast media around the world, including the Wall Street Journal, U.K.'s The Guardian, CNN, the New York Times and hundreds of other media outlets.

Robbins goes on to construct a convincing argument that it's diet that is mainly responsible for our out-of-control medical costs. It's a very good read.

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