Thursday, October 28, 2010

Way back in 2009...

Posted By on Thu, Oct 28, 2010 at 4:00 PM

Thinking about new restaurant trends I cited earlier today, I went looking for trends that need to die. I didn't find much in that respect, but I did find a depressing article from October 2009 that discusses the state of the restaurant economy then...and now, I think. It notes:

The restaurant industry has seen the steepest drop in traffic in the last 28 years, and the last two years have been hard on operators across the board. Tired of working hard for marginal returns and fueled by profit hungry shareholders and under performing franchisees, the industry will go through a resurgence of what we believe will be a concentrated focus on profitability.

And if you're wondering if Shaun Doty is making a prudent move by abandoning fine dining to fully join the burger trend, the same article elaborates:

As of this writing (October, 2009), the restaurant industry in general is experiencing real pain. High end operators are feeling the effects of greatly reduced cover counts and this segment in particular has contracted rapidly in the number of open restaurants. Full service and casual themed restaurants are experiencing flat sales....Upscale hamburger concepts are enjoying a resurgence, and some casual and fast casual operators, such as Chipotle, Panera Bread, Chili’s, Buffalo Wild Wings, Olive Garden, and a few others, are showing recovery in same store year over year sales.

This, by the way, made me LOL:

In a recent poll, three out of four adults said that they were trying to eat healthier than they did two years ago. However, our research has shown that menu items that are identified as being healthy are some of the least popular items. How interesting! Fact of the matter is that people can eat anywhere they want to, and the compelling reason to go to a particular restaurant is to enjoy something that they can’t make at home or get anywhere else.

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