Thursday, December 29, 2011

Come again? How much is that hot dog?

Posted By on Thu, Dec 29, 2011 at 11:42 AM

RichardBlais.gif
  • Nation's Restaurant News
Richard Blais tells all about HD1 to Nation's Restaurant News. Here's one unsurprising comment:

How does selling hot dogs compare with selling hamburgers?

There’s opportunity to make more profit off of hot dogs, just because of what goes into them. On the other hand, there’s not as much price flexibility. We’ve found that, even at $4, people are like, “Wow, that’s an expensive hot dog.” People understand better burgers because they’ve even seen them in fine-dining restaurants, but most people’s understanding of the hot dog is from the supermarket or the backyard barbecue.

Interesting:

How’s business?

We’re busy from 3 to 5 p.m., late night and super-early dinner, so we have more volume during non-traditional [meal] hours and less during traditional hours.

I wonder why.

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